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Case Study - Jacuzzi UK

Jacuzzi UK is one of the country’s largest Bathroom and Spa manufactures. They are responsible for leading brands, Jacuzzi, B.C. Sanitan, Niagara and Vernon Tutbury, in addition to their own brands for large multiples and export.

To give you an idea of their success, Jacuzzi UK recently displayed an amazing 200 off new products at one of the industry’s leading shows. New products in the shop windows are vital to service changing consumer fashion and demand! Tony Bishop, Design and Innovation Manager, says, “There is constant pressure for our designers to bring new products to market quickly. SolidWorks makes it possible for us to achieve this.”

Tony adds, “We rely totally on SolidWorks. Hence, it is paramount that the support from our vendor is second-to-none. NT CAD CAM Ltd has demonstrated this to us and we now use them for all our SolidWorks requirements.”

However, SolidWorks was not Tony’s first choice. When Jacuzzi UK required design software that would create 3D organic shapes for bathrooms, initially they used a system called DeskArtes, dedicated to the ceramic and jewellery industry.

This system however lacked the analytical information and precision required to transfer design quickly to manufacture. A test of complex radius and curves was set for the leading engineering software systems, such as Pro/Engineer, AutoCad Mechanical and SolidWorks. Tony says, “Only SolidWorks was able to meet our complex shape design parameters!”

The initial purchase of SolidWorks, for Jacuzzi UK’s Newcastle-Under-Lyme bench- casting and sanitaryware plant, came from supplier, Solid Solutions. Later, Jacuzzi UK’s Bradford-based production site, making shower enclosures and acrylic baths, opted for supplier NT CADCAM Ltd, who were able to provide local training facilities. Tony comments, “We needed to standardise on our SolidWorks supplier. Based on their service and support performance, we easily selected NT CADCAM Ltd.”

Today, SolidWorks and NT CADCAM Ltd enable Jacuzzi UK to keep ahead of rapid market changes. 3D rendered images enable new designs to be trialled and assessed, without misinterpretation, by Jacuzzi UK’s marketing team and customers alike. Using SolidWorks engineering capabilities, and confident of sales, the designs are then quickly and accurately transferred to CNC machines and tooling specialists for casting.

Tony says “Our systems have to run without fault, this we achieve with the help of NT CADCAM Ltd making it possible to bring new products to market rapidly, satisfying the consumers’ desires and ensuring continued success for Jacuzzi UK.”

   
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